How To Create A Mailing List

Hi folks, I wanted to let you in on a super video that I just finished watching by Frank Kern. If you don't know who Frank is, he actually wrote most of the copy for the greatest product launch on the web, Stomper net. His video is at http://www.officiallyworkathome.com I really recommend listening to his video it is filled with ways to create a list and is quite funny as well.

He goes over how to set up a list and why you actually need a list. He starts with the fundamentals; 1- Target a market that actually buys, 2-market to folks that want what you are selling, 3- Be sure to provide value and not just hype.

Next he goes over how to choose a market using the standby http://www.clickbank.com/. He then uses Google to find out if the topic has advertisers and makes sure that it just isn't some passing fad.

One basic rule of thumb that he uses is to make sure that folks want what you are trying to sell. He says that nothing happens until the sale is made. What is the market buying now? Where are people advertising to sell material? What has been on the market for a long time? Be sure you don't fall into the age old trap of trying to make it better. If it ain't broke, don't try to fix it.

When you get a list of leads or subscribers, one thing you will be certain of, they won't buy from you the first time. Most of the time if you get a 2 to 3% return off your initial list, you have hit it well. That means that for every hundred folks you mail out to, 2 to 3 will purchase something from you, 97 to 98 won't. yet don't dispair, you still have the list and you can mail them again for another product, or the same product that is shown in another light.

Remember, quality is what counts. If you try to sell garbage, you will get many folks that unsubscribe very quickly. If you, on the other hand give away free reports or other cool stuff to your list, they will respect you. Remember people buy from folks they know and trust, not a slick hyped up sales pitch.

He specifically goes over the mechanics of building a list which is outlined as follows:

1- Get Traffic 2- Send that traffic to a landing page 3- Get them to join your list 4- send them free stuff for joining that list or send them to a sales page where they purchase from you. According to Frank, It is just that simple.

Most folks get hung up on step number one - Get Traffic. Frank says that is easy, there is basically 2 ways to generate traffic; Buy it or have a JV (joint venture) with someone who has a list already. When buying traffic you can use, Adwords, Yahoo Paid Search, Banners, Mail Drops and reputable List Brokers.

I have started a list for this blog and useful tips. I have signed up for a program that offers a bunch of good stuff for marketers: www.thesecretpays.com/scottb I hope that you will take time to see what the program is. I did a bunch of research for this program and it has the most to offer for as little out of pocket that it takes. Remember, everything is not free, if it sounds too good, it probably is. That is from the skeptic that I am.

Well enough of my ranting, remember to check out Frank's free video here is the link again: http://www.officiallyworkathome.com

Scott

feel free to email me: scott.bradley77@gmail.com